Sherryweek 2017: Mehr als 2.500 Events in 30 Ländern

QUOTES

I am delighted to see Sherry Week going from strength to strength, year by year, and the key role played by Social Media in bringing the events to the attention of Sherry lovers all around the world. Sherry Week also brings together an unusually disparate range of people, of all ages, backgrounds and cultures, with a common message of “alegría” happiness conveyed in engaging photos which capture the sense of enjoyment which Sherry generates. Through live Social Media events, Sherry aficionados get a glimpse into the inner sanctum of the Consejo, our tasting room, the very heart of the Sherry world. This is a fantastic opportunity to build on our sense of community.
César Saldaña, General Manager Sherry Wine Council, El Consejo Regulador Jerez-Xeres-Sherry and D.O. Manzanilla Sanlucar de Barrameda.

 

During Sherry Week I see customers being adventurous and open-minded. I’ve converted a few of our casual punters into avid Sherry drinkers. The demographic of those converts is truly mixed - from the cool kids of the northern quarter, to the more experienced drinker, Sherry is starting to make its way in Manchester again.
Jason Sheldon, Reserve Wines, Manchester, UK

 

For Sherry Week we organised a tasting by wine and cheese expert Guillermina Sanchez Cerezo. We tried many types of Sherry with our great cheeses, including the World’s Best Cheese 2016, Norwegian Kraftkar. Interest in Sherry wines is increasing here in Madrid, and we’re proud to be part of this growing movement.
Marcelo Alvarez, Director, La Carbonera - Bar de Quesos, Madrid, Spain

 

Our events for this year’s Sherry Week exceeded every expectation we had. It was amazing to see so many people come out and participate, learn, but most importantly enjoy Sherry all week long. We're excited to see the number of people interested in Sherry grow every year, we already can't wait for Sherry Week 2018!
Sergio Monleon, chef, La Marcha Tapas Bar, Berkeley, USA

In my opinion, events like ISW are key for different kinds of people to discover these wines. In recent years, initiatives like this have led to an increase in demand for Sherry Wine, and a wider offering. The great diversity of these wines shouldn’t be limited to just one week; their character as competitively-priced gastronomic wines is a huge advantage. Another important point for this week is to change the concept of when these wines are consumed, since outside the Sherry area, they’re seen as special occasion wines, rather than for every day. The initiative to have a dedicated Sherry Week to celebrate these wines around the world is essential to their resurgence, so that they can achieve the status they deserve.
Paqui Espinosa Navalón, owner, Taberna Palo Cortado, Madrid, Spain

International Sherry Week und der Sherry Kontrollrat möchten an dieser Stelle allen Beteiligten danken. Wir freuen uns darauf, in den nächsten Jahren weiter zu wachsen!

Im nächsten Jahr findet die International Sherry Week vom 5-11 November 2018 statt.