International Sherry Week Wins Best Digital & Social Campaign 2015

The success of the event has confirmed its position on annual food and drink calendars and this year’s event will take place on 7th - 13th November 2016.

Drinks International Editor and Chairman of the Wine Marketing Awards judges, Christian Davis said: 

The judges liked and admired the ambition of the El Consejo Regulador Jerez-Xeres-Sherry, to promote sherry and International Sherry Week, purely through digital channels. Not something you would necessarily expect from sherry, which made it all the more interesting and exciting.  We liked the quality of the entry and, of course, the campaign itself. It made us all want to toast the Consejo Regulador with a Fino or Palo Cortado, for its bravery and foresight!

Cesar Saldaña, Director, The Regulatory Council of Sherry Wines

This award is an important recognition of the foundations of Sherry Wines by the wine industry worldwide. It is a boost to the promotional efforts by the sector that is firmly committed to creating a digital strategy that places Sherry Wine in the XXI century, in the position it deserves. We can say loud and clear that Sherry is at the forefront of digital marketing, with very positive results in attracting young consumers who are connected through social networks.

Carmen Aumesquet, Promotions Director, The Regulatory Council of Sherry

We are very excited to receive this award. The campaign is designed as a global celebration of Sherry Wine, in which fans around the world have the opportunity to share their passion for our wines. It is part of an overall strategy to create a strong digital identity and social networks are valuable tools to bring one of the most iconic and historic wines of the world to every corner of the planet. We firmly believe that it is an important communication platform for both new consumers to create and nurture an enthusiastic and passionate community of #sherrylover-s who are the protagonists of this global movement the #sherryrevolution.