Dry January or Tryanuary?

Thankfully, there is now an alternative to the reductive message of Dry January, it's called Tryanuary and it fits perfectly with the new year desire for change and new possibility, as Tim Worth points out in the Derby Telegraph. He suggests you take it upon yourself to try wine from a couple of beyond the norm wine regions, starting with J for Jerez, (One for each letter of January).  Alistair Gibson writing for the Portsmouth News also states his new year's resolution is to fly the flag for Sherry, recommending 3 sherries to convert newcomers.

Tryanuary started as a campaign to persuade consumers to seek out new independent breweries, bars and bottle shops and and share their discoveries with people throughout January. It isn't about drinking more, it's about tasting something new and experiencing something interesting. This trend is now stretching to wider food and drink sectors, encouraging people to try something different, particularly from independent businesses.  Searching for the hashtag #Tryanuary across social media platforms reveals many businesses offering tips, temptations and promotions to make the most of the month.