Sherry Wine News

Borough Wines #mysherryshare

As part of the Great Sherry Festival Borough Wines ran an innovative campaign across its London stores. Alongside its in store tastings it ran a social media competition to get its customers to contribute their favourite sherry pairings. The campaign ran with the hashtag #mysherryshare and in store customers were encouraged to also get involved online.

The campaign was promoted via posters which were printed and displayed in all the Borough Wines shops. They also had in store displays for the tastings in all the different shops. Each of the shops tweeted about the promotion and encouraged participants to get involved, all for the potential reward of winning a case full of sherry.

Delgado Zuleta judged the compettion, with the winning suggestion being Palo Cortado and Peking Duck. Take a look below for some of the other entrants.

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The Top #mysherryshare posts;

Monteagudo Palo Cortado with an even larger bowl of Castelvetrano olives!
Fino with Pimientos de Padrón
Palo Cortado and black pudding & blue cheese
Fish curry and amontillado
Fino with a nice teriyaki salmon
Manzanilla sherry with fresh pickled kimchi - crisp Spanish twist on a spicy Korean staple
Palo Cortado with Peking Duck! A Chinese classic complemented by Palo Cortado intensity
Pedro Ximenz with a heavy smoked chocolate mousse and chargrilled apricot compote!!!
PX with white Stilton, oatcakes and truffle infused honey
PX with ice-cream and chocolate sauce. Sometimes I pour the PX straight on the ice-cream
Fino with a Gruyère Fondue!
Palo Cortado with tarte aux citron
A nice big slab of MANCHEGO cheese please!!!
Sherry with glazed ham and green beans with garlic and lemon
Corjada and sweetbreads